Here I am giving the summary of Why I pursued digital marketing. I am basically a marketing enthusiast who has interest in knowing about new products and technologies (as they are promoted). I have completed my Master’s (MBA) and was placed in my college placement. Worked in that organization for 3 months before I resigned.
To know more about me !!
So, after resigning from that organization I was looking for more job opportunities in the field of sales (as I have mentioned about my background). During that phase I realized that I am stopping myself from moving out of my comfort zone. Realized I should try and learn in different fields and thought of various opportunities in which I can grow.
Digital Marketing was one of my interest areas due to its dynamic and evolving field. Then, I decided to start learning again about digital marketing. It gives flexibility in career, from analytics to design the field offers varieties to skills.
Platform from where I pursued and why?
I choose to learn Digital marketing from the scratch. It was the time when I come across to know the Advanced Digital Marketing Program offered by UpGrad. The major reason of choosing my Digital marketing course from upgrade is because they are associated with MICA university (which is one of Asia-Pacific’s leading institutions in marketing and communications).
Course: Advanced Certificate in Digital Marketing and Communication
Offerings:
They offer various specialization under the program of digital marketing like:
- Branding & Communications
- Social Media & Content Marketing
- Marketing Communications & PR
- Marketing Analytics
- Generative AI
- Marketing Leadership in the Digital Age
Alongside these six specializations, they provide real-time and recorded case studies, enabling me to bridge the gap between theoretical knowledge and practical market scenarios. There are various tools which they are offering to learn and assisting with live projects.
Till now my learning at Upgrade is going smooth where the facilities are clearing my doubts, and it is easy to understand and implement the theory knowledge into the practical world.
My understanding on Digital Marketing
As, Digital marketing is the medium through which individuals and organizations promote their products and service using digital platforms. And as we know the significant growth opportunity in the field of digital marketing.
There are 5.56billion of active users globally, among them 5.24 billion are social media users (i.e. 63.9% of world population).
Digital marketing is ever-changing due to the new technologies and strategies that are constantly emerging. It gives freedom to create unique content which helps the individual and organizations to interact with different peoples to gather feedback and work on the content.
Organizations can easily advertise the information about their product, brand and campaigns through their website, social media platform, online ads. It has the impact of reaching millions of people and drive the change in their business.
Skills that I am excited to develop:
- Data analytics: I am excited to develop my understanding on consumer behavior through the data. The ability of analyzing trend, measuring ad performance, which leads to data driven decision making excites me. There are tools like Google analytics through which we can analysis the scenarios.
- Content Creation: For me content creation is an art in which people express their opinions publicly and provide useful information while some content creators entertain the audience. This reason delights me to express my thoughts on this platform which will allow me to do out of my comfort zone activities.
- Social media: to be honest in this generation the use of social media has a significant growth, it is a powerful tool to engage with diverse range of audience. We use social media regularly in our day-to-day life, but we lack understanding of in-depth knowledge of social media for marketing and personal growth use.
- Branding and communication: The art of building and positioning a brand is something I’m passionate about. I aim to deepen my understanding of how to craft brand identities and establish consistent, impactful messaging.